After Jordan’s now infamous RE2PECT commercial, Gatorade might have just upped the ante with their latest tribute style video ad featuring Derek Jeter. It features Jeter as he walks down Rivera Ave to the music of Frank Sinatra’s “My Way”, soaking it all in for one last time. Apparently Jeter had full directorial control of the ad, even chose the song himself. It looks to have been filmed right before Derek Jeter day.
It’s another top-notch tribute to the Yankee captain, maybe the best yet, that will surely go viral. The RE2PECT continues as we count down the final days of Jeter’s career.
Client: Gatorade
Agency: TBWA\Chiat\Day, Los Angele
