On Monday, March 14, 2016, approximately 500 guests packed into New York University’s Kimmel Center to attend a day-long conference. The focus? The social responsibility of sports. The program featured guest speakers (the keynote address was delivered by NBA Commissioner Adam Silver) and panel discussions with former athletes, professional team owners, general managers, and other experts in their fields.
In addition, NYU’s School of Professional Studies Tisch Institute for Sports Management, Media, and Business presented Sharlee Jeter, president of her brother Derek Jeter‘s Turn 2 Foundation, with a Social Responsibility in Sports Impact (SRS) Award. It is presented annually to “a foundation or individual that has put SRS at the heart of its daily operations in its work with stakeholders and outside communities”.
I was fortunate enough to catch up with Sharlee Jeter earlier in the day, prior to her award reception and panel participation. We discussed the Turn 2 Foundation’s mission, its impact on the community, ways people can get involved, its evolution throughout its 20 years of existence (yes, 1996 was TWENTY years ago!), and the impact of Derek Jeter’s retirement on the foundation. Check out my full, 4 minute interview below: