'All in the Family': Steinbrenners want to own Yankees for 'eternity'

The Steinbrenner name has been associated with Yankee lore for 44 years, and it appears that number will only grow bigger. At least that was the view from Jennifer Steinbrenner Swindal, one of the organization's general partners. “We’re all in,” Swindal told Dan Martin of the New York Post on Wednesday. “I hope we own the team for eternity. You never know what life will bring, but we’re in it for the long haul.” Swindal, who is the daughter of George M. Steinbrenner and sister to Hal, helps operate the Yankees' charitable works, and was last with several Yankees players at St. Malachy's Church in Midtown during the team's "Winter Warm-Up" event. She also noted that her family has gradually become more committed to keeping ownership since her father's death in 2010. “My son is working in baseball ops, so we’re already involved with the next generation,” Swindal said of Steve Swindal Jr., coordinator of baseball operations. “Initially, we were trying to figure out how we were all going to handle things and when my father got sick, all four of us [siblings] went to work. Hal has been a leader and he’s been great.” Under the regime of Swindal's father, selling at the trade deadline and recouping touted prospects for stars were considered sacrilegious. But over the course of five months, the Yankees have changed their mold in order to restock and reload. On Tuesday, general manager Brian Cashman pointed out that baseball's new collective bargaining agreement and expiring contracts will allow the team to be 'big-game hunters' by the 2018 offseason.

“This is my hope: first and foremost, as you see we’re transitioning from contracts that we vested heavily in and it did pay off for us in ’09,” Cashman said. "So at the end of the day, we are going to be in a position to do a number of things and maybe we can turn the clock back to be big-game hunters that we have been accustomed to being.” If you want to connect with Tom Hanslin, email him at thanslin@gmail.com or follow him on Twitter @tomhanslin.