Over the past few years, there’s been a transformation across the sports landscape to improve the fan experience at stadiums and arenas. The Yankees have rolled out various improvements and new amenities to Yankee Stadium in previous seasons, and 2020 is no different.
The organization on Monday announced that they’ve added two new social gathering spaces on the 200 level, accessible to all fans with gameday tickets anywhere in the stadium, for Yankees and NYCFC games beginning this year. The locations will also be available as pregame party areas for groups of 20 or more.
The Stella Artois Landing will span across sections 232A and 232B in left field.
The Michelob ULTRA Clubhouse is located in sections 207 and 208 in right field.
From the renderings, it looks like these areas will be equipped with a bar and perhaps hightop tables and drink rail areas, similar to the Frank’s Red Hot and Toyota Terraces in the outfield, which were introduced prior to the 2017 season.
“We are excited to have fans experience these newly constructed areas, which are part of the continuing, large-scale initiative to transform the fan experience at Yankee Stadium that began prior to the 2017 season,” said Yankees Senior Vice President of Strategic Ventures Marty Greenspan in a release from the organization.
“The Stella Artois Landing and Michelob ULTRA Clubhouse were conceptualized and built with input from our guests, who have consistently asked us for more social locations to enjoy. Fans in attendance have clearly gravitated toward these types of settings, and we look forward to providing even more communal gathering spots for our fans to thoroughly engage with the game in a socially-focused style.”
